WORLD BAKING DAY
Every baker has their own unique reportoire of recipes, flavours and
ways of doing things, so let’s give them a their own signature cookie cutters.
We selected a few baking-bloggers and influencers to recieve a custom media drop.
The drop included a World Baking Day card from Sasko, a signature cookie cutter with their face on it, Sasko-branded baking equipment and the ingredients to bake a batch of butter cookies.
We encouraged them to share their signature cookies online with #SaskoCookies
Art Director: Ashley Geldenhuys
Copywriter: Candi Botha
Creative Director: Andrew Lang
Creative Director: Andrew Lang
